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Content Publishing Workflow

End-to-end process for creating, reviewing, and publishing content across channels.

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Content Publishing Workflow
Duration:3–5 days
Roles:Content Writer, Editor, Marketing Manager
Cadence:Per content piece
MarketingSimple

Steps

  1. 1

    Create content brief

    Define topic, target audience, keywords, and publishing channel.

  2. 2

    Draft content

    Write the first draft following the content brief and style guide.

  3. 3

    Internal review

    Submit for editorial review and incorporate feedback.

  4. 4

    Add media

    Create or source images, graphics, or videos for the piece.

  5. 5

    SEO optimization

    Optimize titles, meta descriptions, headers, and internal links.

  6. 6

    Final approval

    Get sign-off from the marketing manager or content lead.

  7. 7

    Publish

    Publish to the target channel and verify formatting.

  8. 8

    Distribute

    Share across social media, newsletter, and other distribution channels.

Customize this template

This template is a starting point. Customize steps, owners, deadlines, and proof requirements to match your exact workflow.

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