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Product Launch Checklist

Comprehensive checklist for launching a new product or feature across all departments.

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Product Launch Checklist
Duration:2–4 weeks
Roles:Product Manager, Marketing Lead, Engineering Lead
Cadence:Per launch
GeneralComplex

Steps

  1. 1

    Finalize product scope

    Lock down feature set and confirm readiness with engineering.

  2. 2

    Prepare marketing materials

    Create landing pages, blog posts, email campaigns, and social content.

  3. 3

    Update documentation

    Write user guides, API docs, and internal knowledge base articles.

  4. 4

    Train sales team

    Brief sales on features, positioning, pricing, and objections.

  5. 5

    Train support team

    Prepare support with FAQs, troubleshooting guides, and escalation paths.

  6. 6

    Set up analytics

    Configure tracking for key metrics (adoption, engagement, revenue).

  7. 7

    QA sign-off

    Complete final testing and get QA approval for release.

  8. 8

    Soft launch

    Release to a small group for final validation.

  9. 9

    Full launch

    Push to production and activate all marketing channels.

  10. 10

    Post-launch review

    Review metrics, feedback, and issues after 1 week.

Customize this template

This template is a starting point. Customize steps, owners, deadlines, and proof requirements to match your exact workflow.

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