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Website Redesign

End-to-end process for redesigning a website from strategy through launch.

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Website Redesign
Duration:4–8 weeks
Roles:UX Designer, Developer, Marketing Manager
Cadence:Per project
MarketingComplex

Steps

  1. 1

    Audit current site

    Analyze traffic, user behavior, and pain points on the existing site.

  2. 2

    Define goals

    Set measurable objectives (conversion rate, bounce rate, load time).

  3. 3

    Create wireframes

    Design low-fidelity layouts for key pages.

  4. 4

    Design mockups

    Create high-fidelity designs with branding and imagery.

  5. 5

    Stakeholder review

    Get approval from leadership on the final design direction.

  6. 6

    Develop pages

    Build the site using the approved designs and content.

  7. 7

    Content migration

    Migrate and update content from the old site.

  8. 8

    QA and testing

    Test on all browsers, devices, and screen sizes.

  9. 9

    SEO migration

    Set up redirects, update meta tags, and submit new sitemap.

  10. 10

    Launch and monitor

    Go live and monitor traffic, errors, and user feedback.

Customize this template

This template is a starting point. Customize steps, owners, deadlines, and proof requirements to match your exact workflow.

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